RootBranded is a

network of freelancers

 We have worked with... 







 The Team 

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Joe Caselin

Founder & Brand Strategist

Joe has several years of experience working with FinTech, Blockchain, and online retail platforms specialising in branding, content marketing, and SEO. In 2017, he founded RootBranded as a network of freelancers dedicated to Saving Great Ideas from Obscurity by building brands for companies that are in the business of driving real change.


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Ben Caselin

Content Strategist

Ben is builds communities and mobilises people around brands through communication. He draws from his experience with NGOs, educational institutes, business and the creative arts. With a passion for ground breaking technologies such as blockchain, artificial intelligence and the internet of things, Ben develops and executes coherent content strategies that are anchored in a brand’s core purpose and vision. 


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Marian Krafft

Business Strategist

Marian is a business strategist and media relations professional who gained experiences in a number of countries across a variety of sectors. He is passionate about the diverse applications of innovative technologies and exponential business models designed to capture market share at an accelerating pace. Marian utilises his business acumen and growth mindset to bring new clients on board while challenging and fine-tuning their core purpose. 


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Kristy Lee


Kristy tells stories through the language of art and design. As a graduate from California-based Art Centre, she has worked with Fuseproject, Marcel Wanders, Bradshaw International and Nonobject to name but a few. Drawing on her expertise in product, packaging, web and graphic design, she sheds light at the level of imagery and form to bring brands to life. 


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Stina Lill

Social Media, Design & Events

Stina is a digital marketing professional with excellent experience in  social media, content creation, design and events planning. She has over 5 years’ international experience in both B2B and B2C across Fintech, technology industries and eCommerce. Her dedication to delivering a superior brand experience to increase growth and profitability never wavers.