There is an abundance of entrepreneurs, start-ups and established companies with Great Ideas that could deliver transformational change. However, without an inspirational brand vision and compelling narrative Great Ideas are at risk of sliding into obscurity.
To escape anonymity a company might turn to value propositions centered on functional benefits or superior features. These are important aspects of products and services, but they are also temporary strengths and easy targets for well-funded competition with mediocre ideas. When mediocrity wins, everybody loses.
RootBranded protects Great Ideas
Our mission is to support companies with Great Ideas by building brands that are centered on the root cause of the business. This is how we create an authentic brand vision that has the power to attract, inspire and activate.
Brand vision articulates why the idea is worth investing in or product is worth buying. It supports the business strategy. It drives user adoption and customer loyalty. It keeps competition with mediocre ideas in the dark.
That’s how we save Great Ideas from obscurity.