There is an overflow of start-ups with great ideas that could deliver real change on a serious scale. But without an inspirational brand vision and compelling narrative great ideas are at risk of sliding into obscurity.
To escape anonymity, a company might turn to value propositions centered on functional benefits or superior features. These are important aspects of products and services, but they are also temporary strengths and easy targets for well-funded competition with mediocre ideas.
When mediocrity wins, everyone loses.
Saving great ideas
We protect great ideas by building brands that are centered on the core purpose of the business. That's how we create an authentic brand vision that has the power to attract, inspire and activate.
Brand vision creates buy-in. It supports the business strategy. It drives user adoption and customer loyalty. Most importantly, it keeps competition with mediocre ideas in the dark.